Happy New Year!
Hey,
This isn’t a newsletter.
That’s coming on Friday, as usual :)
I am sending this email because TODAY I have launched a BRAND NEW CRM Marketing strategy course.
The reason:
There is so much crap out there.
So much junk.
Spam.
Overselling.
Under-serving.
Irrelevant.
Rubbish.
The TRUTH is CRM is the highest ROI marketing channel there is.
It can be pretty simple to get a positive result and then fool yourself into thinking you are a CRM Marketing genius.
But most of the time, you are just adding to the noise.
Because brilliant CRM Marketing is not easy.
Making a massive difference to the P&L is not easy.
CRM Marketing is so much more than slapping out an email.
It's all things in the pie chart on the right.
Making them all work harmoniously for the benefit of the customer and brand.
During the last 2.5 decades, I have provided retention & CRM consultancy to some of the world's biggest brands, like;
Coca-Cola
Mastercard
J&J
Man Utd
DAZN
SONY
Orange
IKEA
Volvo
+ 30 others.
Along the way I have learnt what works and what doesn’t.
This course stands on the shoulders of giants, and includes learnings from experts with deep experience in behavioural science, habit formation, creativity, data, personalisation, and more.
All this experience and knowledge has been condensed into 2 hours and 20 minutes of 11 on-demand video modules to help you power your CRM Marketing career in 2025.
The course includes:
✅ 15+ proven strategy techniques you can immediately copy across Onboarding, Habit formation, ARPU growth & more
✅ 68 niche AI tools CRM Marketers need to know
✅ 8 exercises to apply what you have learnt
✅ 2 hours, 20 minutes of on-demand video
✅ 11 techniques for writing great headlines
✅ 32 behavioural science techniques
✅ 7 CTA tips and do's and don'ts
✅ 62 case studies to inspire you
✅ 10 explainer copy techniques
✅ 51 brand examples to copy
✅ 11 learning modules
Plus exercises, bonuses and much more.
Here is what some of the folk in the pre-order cohort are saying:
“A brilliant course, offering insights into a wide-ranging selection of topics."
"Love the case studies. Love the examples."
"The behavioural science module is the most engaging and useful one, offering a plethora of thought-provoking ideas"
The course is available for the next 5 days at the discounted price of $119. That’s 20% off. Plus, there is a 100% money-back guarantee if you are not satisfied for any reason.
FIND OUT MORE